Saturday, December 13, 2008

Parsnips. Arbitron and Meta-Arbitron.

For Arbitron the question is “How many WCRX-LP listeners are out there?”

In the November reporting period, WCRX-LP did not reach the minimum ten entries in Arbitron listener journals.

Despite this, Bexley Public Radio has listeners.

For listeners, the question is “How useful is the information that Bexley Public Radio provides?”

We offer the following anecdote as a Meta-Arbitron listener report.

On her Thursday December 11 Noontime Gardener program, Amy Maurer discussed parsnips and described it as a vegetable that can be grown during late autumn, early winter and in the early spring.

Amy also said that Bexley Natural Foods is currently offering parsnips in the fresh produce department.

On the following Saturday, Amy went to Bexley Natural Foods for some weekend shopping. A neighbor was also shopping and told Amy that she had heard Amy’s radio discussion and was at the store to buy some parsnips.

The important message in this Meta-Arbitron listener report is that accurate information was provided to a listener.

The information was heard.

The information prompted consumer action.

Bexley commerce increased.

Bexley Public Radio Foundation broadcasting as
WCRX-LP, 102.1 FM, Local Power Radio
2700 E. Main St., Suite 208
Columbus, OH 43209
Voice (614) 235 2929
Fax (614) 235 3008
Email wcrxlp@yahoo.com
Blog http://agentofcurrency.blogspot.com

Bexley Public Radio Foundation broadcasting as WCRX-LP, 102.1 FM is exempt from federal taxes under IRC Section 501(c)(3). Donations are deductible from federal income taxes for individuals who itemize. Checks may identify the payee as Bexley Public Radio Foundation WCRX-LP, 102.1 FM.

Design is copyright 2008. All rights reserved. Bexley Public Radio Foundation. Text is copyright 2008. All rights reserved. Bexley Public Radio Foundation.

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